Import Testing

Racial Profiling: The Opposite of Being Neighborly - Nextdoor Blog

Written by Nirav Tolia | Oct 15, 2015 9:45:04 AM

Four years and 77,000 neighborhoods later, we continue to be amazed by the enthusiasm and passion that neighbors have to make their local communities stronger and safer.

The vast majority of interactions on Nextdoor are positive, but recently Nextdoor has been at the center of a few press articles, including one in the East Bay Express, about a very difficult issue facing our neighborhoods today: racial profiling.

We are incredibly saddened that some neighbors have used Nextdoor in this way. Simply stated: we consider profiling of any kind to be unacceptable. Our product is about fostering healthy conversations amongst neighbors. We explicitly prohibit profiling in our Guidelines. Further, if we are notified that a member has violated these guidelines, we will take action and prohibit them from using Nextdoor.

We consider profiling of any kind to be unacceptable – and the opposite of being neighborly.

Moving forward, we are creating ways to remind members of these Guidelines when they post in the Crime and Safety section. We are investigating better techniques for keeping divisive discussions productive, and we are partnering with conflict resolution experts for training and product feedback. This is an important cause for us and we won’t let up.

Of course, one of the best ways to combat racial profiling, on Nextdoor or elsewhere, is simply to get to know your neighbors. Racial profiling and other un-neighborly behaviors often arise from not having relationships with those around us. Many neighbors tell us that they are using Nextdoor as a vehicle to create the change they want to see in their local communities. Let’s use our common bonds to come together, engage in constructive dialogue, and end profiling once and for all.

Sincerely,

Nirav Tolia
Co-Founder and CEO
niravtolia@nextdoor.com

Updated January 26, 2016

Since the publishing of this blog post, the following changes are being piloted on Nextdoor in the Bay Area:
  • Messages that are discriminatory or contain racial profiling are explicitly prohibited by our Member Guidelines.
  • Members can now flag a post for containing racial profiling, which is escalated immediately to Leads and our Neighborhood Operations team.
  • A warning screen now appears prior to a member posting in the Crime and Safety category or sending out an Urgent Alert containing best practices on sharing information on criminal activity with neighbors.
We will continue to educate our members on how to keep all conversations on Nextdoor neighborly and productive.